A "little girl" I know, whom I have a lot of affection for, sent me an invite to join "yaari.com".
Now, I probably receive about a dozen of these in a month, for all sorts of sites, from all sorts of people, and so far I have just shift-deleted them. (The only one I am a member of is LinkedIn, which is quite different in intent and target membership).
However, this friend is special enough that I wanted to at least consider joining, just for her sake. So I clicked on the link and came to the signup page. The signup page lists, on the right side, the "Top 5 Reasons to join Yaari", which are:
- It´s India´s safest social network
- Meet cool people
- Girl gossip
- Play fun games
- Watch Bollywood
My first thought was, if these are their "top" reasons, I wonder what the bottom ones are!
I'm particularly worried about the first reason -- I question the "safety" of anything that registers members without asking their age, leave alone ensuring their parents are informed!
In contrast, the Mattel site (I think) does this: they ask the child to provide a parent's email address and then they send a confirmation email to the parent. This doesn't prevent the child from **knowingly** doing something stupid, but for most normal kids this is quite sufficient.
[ And don't tell me yaari isn't targeted at young girls; look at reason #3 :-) ]